Clients tell me all the time that their print ads do translate into sales. Print remains an effective medium. It’s not dead, contrary to what many digital marketers will tell you. It is true that the world is becoming a more digital place and I believe that print marketing must adapt to be inclusive of digital marketing. An effective print campaign, paired with a great social media strategy, can increase the ROI (return on investment) for print because suddenly the door is opened to the social circle of the initial reader. The potential for exponential exposure now exists in a way a traditional circulation couldn’t generate alone.
Is print marketing “thriving” or “over”?
Common Facebook Mistakes of Brick-and-Mortars and How to Dump Them
Your brick-and-mortar’s Facebook Page could be turning off potential Fans or worse, customers, without even trying.
Time for a “turn-off” check.
How would you like to eliminate eight common mistakes of Facebook Place Pages?










