Jolie Delights proves that a picture is worth a thousand words… or at least four! Prior to launching the study, I asked Ambre DeLongchamp, owner of Jolie Delights, a Seasonal and Custom Sugar Cookie Bakery in Sugar Land, TX, for the three adjectives she MOST wanted people to use when describing her business. She gave me four. It’s okay, I let it slide. Ambre selected the words: “Cute”, “Creative”, “Friendly” and “Yummy”.
Laser-target your focus on exactly what type of WOW! experience you want for your fans.
When you laser-target your focus on exactly what type of WOW! experience you want for your fans, choosing what type of content you give them becomes exponentially easier. It gives you a reason to cut the clutter and deliver what matters most.
For Ambre, that’s cute and creative cookies, served with a smile, that make your stomach growl.
And she’s nailing it.
During the study, 687 people saw the original post, and 34 individuals left impressions of the Jolie Delights page. Nearly 65% used yummy or related words, like delicious, to describe Jolie Delights. She regularly shares gorgeous photos of her cookies. Ambre said, “Every time I put out pictures, the orders come pouring in!” Without a doubt, the yummy message is being communicated.
About 32% of the responses indicated the word cute or related words, such as adorable. Her colorful branding and cheerful designs are quite effective at bringing out this quality.
Creative and related words, imaginative, inventive and clever, were chosen by 35% of respondents. This word is a good explanation for how in Ambre’s kitchen, basic circle cookies become anything from smileys to monograms to beach balls to paintball targets to peace signs and baseballs.
Only one person actually used the word friendly and another used the word personable. However, qualities that might be attributed to a friendly person were plentiful: fun, happy, joyful, peppy, attractive and delightful.
Jolie Delights is nailing yummy with her beautiful photographs. The page showcases creative and cute very well. Ambre is on the right track for the word friendly, I believe that fans and visitors alike would use that word with more consistency by employing a couple of minor tweaks.
Good business owners continue making their great ‘thing’ better!
Go ahead. You know you want to tweet that.
- The instructions asked people to visit the page for 30 seconds and some of the posts that may have been perceived as friendly were pushed down the Timeline. This photo of Ambre getting ready to bake Easter cookies, this one of her adorable “taste testers”, this one indicating what she does when she isn’t baking and even this one that came after we closed the study have a very friendly tone. I’d recommend a posting schedule that intersperses those friendly photos or even simple status updates more consistently to boost that impression that her business is friendly.
- Asking fun and friendly questions is a great way to engage fans! Getting slightly off topic from time to time can be a good thing for your page. It may even give Ambre some insight into what designs her fans want, but haven’t asked for yet.
Ambre has also decided to take the Jolie Delights page to the next level by allowing us to add custom Page Apps. Jolie Delights’ only online presence is in Facebook and these Apps allow her page to function more like a website. We will claim her a custom URL to make her page easier to find. Critical information about her business was only found in the standard Facebook About tab. Ambre found herself answering many of the same questions about her business. Customers will now be able to see her menu, pricing, availability and even place order inquiries directly from her Facebook Page.